“The practical advice offered in this book are ideas whose time has come ... and none too soon. Here is the hand book for those Americans who want to join and help lead the revolution that is urgently returning to the people, the power of conveying information to a populace starved for new ideas from outside the box of big business commercialism.”
- Phil Donahue



"BE THE MEDIA is the 'Whole Earth Catalog' for independent media."
- Steven Piersanti: President, Berrett-Koehler Publishers






"BE THE MEDIA brings together a remarkable group of independent thinkers and media executives to create a provocative preview of the future of media."
- Alexander Hungate: Former Chief Marketing Officer, Reuters




"BE THE MEDIA is uplifting and empowering."
- Tim Wu: Columbia University Law Professor. Chairman, FreePress.net




"If BE THE MEDIA didn't exist, like Voltaire's God, it would have to be invented. David Mathison has assembled a mind-boggling collection of essays by people on the front lines of producing independent media. Since we are rapidly on our way to a point where that could include just about everyone, this is a book everyone needs to read."
- Robert McChesney: Co-founder, FreePress.net. Professor, University of Illinois at Urbana-Champaign.


“If you are going to play the game, it helps to know the rules. If you want ink and airtime for your book, you need to know how the System works. David Mathison’s BE THE MEDIA reveals the secrets.”
- Dan Poynter: Author and Publisher, The Self-Publishing Manual (15th Edition)
Be the Media!
Manifest Your Destiny
Take Your Future
into Your OWN Hands
Join the Media Renaissance
and $10,000 Gift Giveaway!
"If you have any message at all, in any form, that you want to convey to the world, you now have a platform to do so. If you have something to say, or sing, or film, or write about, you have direct access to anyone who wants to hear, listen to, watch, or read it."
                                                                   ~From Be the Media
David Mathison is an internationally recognized and award-winning media expert, consultant, speaker, author, publisher, and hi-tech entrepreneur. He was CEO and founder of the Kinecta Corporation, where he raised $30 million in under two years. Kinecta is now part of Oracle. Mathison was formerly Vice President of Global Syndication for Reuters, the world’s largest news agency, where he pioneered standards-based online syndication, years before RSS was invented. From articles and interviews to analysis and reviews, he has appeared in dozens of leading publications, including The New York Times, Fortune, the Financial Times, and Inc. Magazine. He has presented at countless conferences on all aspects of the media, and sits on numerous boards of directors and advisors, such as the Media Freedom Foundation, The Mountain Play, and Webhood.org; and served on the Board of Conveners for the Marin Community Media Center. Mathison received a Masters degree in International Affairs from Columbia University in 1995.
David's personal gifts to you
when you buy the book!


  • Free one-hour teleclass on how to build your list and earn more revenues (Value = $300)

  • Free one-hour teleclass on how to use social media to build your base and earn more revenues, such as Facebook, LinkedIn, MySpace, Twitter, Digg, Reddit, etc. (Value = $300)

  • Free one-hour teleclass on how to use syndication to build your list, get media exposure, and earn more revenues (Value = $300)

Mathison’s legacy provides global citizens with free news, financial and health data, audio and video information on the web’s most popular sites. BE THE MEDIA is an extension of his work to eliminate inefficiencies in publishing, providing all participants with more egalitarian, democratic, and open systems. The book is the result of a decentralized, collaborative effort by some of today’s leading media activists, educators, and experts.
Enter our drawing for a chance to win the following gifts - no purchase necessary! 


a.       Free Be The Media book, plus shipping (value = $34.95 plus $4.00 shipping = $38.95)

b.      Free attendance at Be The Media’s 6-module live teleclass on “How to Build Your Blockbuster Online Media Career” (Value $1,999.00)

c.       Free audio of Be The Media’s 6-module taped teleclass “How to Build Your Blockbuster Online Media Career” on CDs (Value $499.00)
Winner will be notified by email on or before October 15, 2009. Thanks for registering!
The majors who rule this system and love their money-making stars have an unspoken message for independent musicians, writers, and filmmakers, not to mention 'new media' creative people. It is this:

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This leads us back to our major message: “Congratulations!” So you don’t have a publisher wooing you, a record company knocking on your door, Hollywood begging to option your film. You may be much better off. If you are careful—that is, if you follow our advice—you’ll maintain control over your content and keep most of the proceeds.

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DID YOU KNOW?

BE THE MEDIA features more than 500 pages with over fifty media experts, educators, and activists (such as David Mathison and Alex Mandossian) who teach you the latest and greatest ways to market and sell your books, music, films, information products and services. The book includes more than 500 pages of material to help you control your rights, have a direct relationship with your audience, and earn more royalties.
BUY THE BOOK for just $34.95 & CLAIM YOUR $10,000 in free bonuses!  To order your book, click

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